How Nazi Brothers Changed Sports Marketing Forever
How We Got Here with Chris Kohler | 20 apr 2026 | 01:11:06
Adidas vs. Puma. Two brothers. One town. A feud that changed sport forever.
Adolf and Rudolf began as partners, cobbling shoes together in central Germany before a family fallout split them into bitter rivals. What followed was decades of corporate warfare, played out on the world's biggest stages, that transformed sports marketing into one of the most powerful industries of the 20th century.
Howe We Got Here
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Adolf and Rudolf began as partners, cobbling shoes together in central Germany before a family fallout split them into bitter rivals. What followed was decades of corporate warfare, played out on the world's biggest stages, that transformed sports marketing into one of the most powerful industries of the 20th century.
Howe We Got Here
Hosted on Acast. See acast.com/privacy for more information.