Napster made music free in 2000 and the music industry was never the same. So why are we still paying for music decades later?
Chris talks to Osher Günsberg and consumer behaviour expert Dr Paul Harrison about Shawn Fanning, Metallica's war on Napster, and why a service that’s convenient will usually beat a service that’s free.
Chris talks to Osher Günsberg and consumer behaviour expert Dr Paul Harrison about Shawn Fanning, Metallica's war on Napster, and why a service that’s convenient will usually beat a service that’s free.