How We Got Here with Chris Kohler

How We Got Here: How Nike Destroyed Itself

02 nov 2026 · 00:44:05

In 2021, Nike was worth five times what it is now.

Then one problem became two… then problems started feeding on each other.

Now it’s a shadow of its former self and athletes have been racing for the exit.

Can it recover? Yes.

Will it ever be the same? Probably not.

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