Booming Marketing Leaders Podcast
Coen Olde Olthof on Neuroscience, AI Prediction Models, and the Marketing Skills Gap
22 sep 2026 · 00:33:43
Coen Olde Olthof is CEO and founder of alpha.one: helping brands kill bad ads before launch.
He went from CMO roles at KPN and Getronics to founding a neuromarketing company built on neural research from Erasmus University Rotterdam.
In this episode he tells Jennifer Delano how a €8,000 campaign involving a tailor and a pair of jeans earned KPN worldwide press coverage, why so many marketers overestimate their own knowledge, and what it takes to get clients to actually trust an AI prediction model.