Moving a 56-Metre Ship Over Land: Marketing the Batavia's Journey

Turning a Restoration Project Into a Campaign.

Vincent van der Velde, marketing and communications director at Museum Batavialand, is building a campaign around something few marketers ever get to work with: moving the Batavia, a fragile 56-metre replica ship, over land from water to dry dock for restoration.

In this episode he tells Jennifer how the campaign has already delivered 5% visitor growth on last summer despite the heat, and how he combined PR, media partnerships with local TV for documentary coverage, international reach via ANP, social media updates and potential sponsorship into one story.