What a Strategic Podcast Actually Does for Your Business

Asked what a business should do to boost its marketing over the next twelve months, Mark Adams gives an answer he has already tested on himself: build a podcast, and build it strategically.

The founder of Profitable Podcasts explains to Jennifer that one show does four jobs at once — it builds trust, generates leads, feeds a continuous content stream and works as ongoing market research — while consistency quietly establishes your authority in the market.

He describes doubling down on podcasting instead of the traditional marketing routes, and makes the case for a guest list built around the people you actually want to work with.

Interviewing a potential client or partner gives you a relationship no cold email will get you, plus an episode that keeps working long after it goes live.

Listen to this episode and learn about:

• Why Mark chose podcasting over conventional marketing
• The four jobs a single podcast does at the same time
• Turning your guest list into a warm pipeline